ABOUT

SITUATION
Pantone Color Institute has been selecting the Color of the year, drawing attention to our colorful world for more than 20 years. They picked Living Coral for 2019.

PROBLEM
Corals are in real danger nowadays: the world has lost about 50% of coral reefs. However, 25% of sea fish species depend on coral reefs, that play crucial role in maintaining healthy marine ecosystems, supplying half the oxygen we breathe.

SOLUTION
Inspired by Pantone's colour choice we've created a shocking, realistic print campaign to raise awareness of endangered corals, bringing this serious global problem into focus.