ABOUT

CHALLENGE
Coorative is an upcoming SaaS platform for creative freelancers. They required branding, crowdfunding landing page, along with initial app concepts for their platform.
It was crucial that some serious research and thought was put into the landing page as this is the page that will be converting users for their campaign. A lot of the other aspects of their platform were going to be familiar to what is visually available in the creative industry; reason being, they were introducing an alien concept in the industry and did not want to look alien to the community as well.

SOLUTION
We ran multiple tests with words, icons, and layout options for the landing page to see which ones were being most responded to by the focus groups. This helped us make sure that when the visuals were designed they were spot on to what the industry wanted. Coorative works on a membership program, therefore a member’s only section was required. The platform is a fairly complex one, as it has a few specific functions that members will expect from it. As it a platform for the creative industry it was natural to add a profile/portfolio section. It was also necessary to add a dashboard so that members can get an idea of their account activity without going too far.