ABOUT

CHALLENGE
Whether you’re looking to improve your finances, your career, your health, your relationships, or even just the way you feel every day, – the Tony Robbins Breakthrough App can provided day to day mentorship to millions. Breakthrough is a free, digital library of Tony’s best content, a curated collection of some of his most-watched short videos.
Although the current app is remarkable; it isn’t designed to be a personal experience for the users. The purpose of the upgrade concept is to make the app valuable to the users, and help them feel the benefits of using the app, instead of turning to places like YouTube.

SOLUTION
We introduced specific features so that the app is playing an important role in the user’s everyday life. Instinctively we added a Dashboard, and a space for people to be able to track their progress based on the goals they set for themselves. Other new features included Calendar & Tasks, and a Results section. We wanted users to be rewarded for achieving their targets, thus improving their performance via the ‘Breakthrough’ app.
We also upgraded some of the current features such as the ‘Wheel of Life’, so that the study content can be tailored to individuals, based on the areas of life they want to focus on.

The solutions suggested for ‘Breakthrough’ are simple yet empowering.