ABOUT

CHALLENGE
Swana is an Asian company, that works with commercial and military organisations to provide them Ground Support Equipment for aircrafts and airports. Their branding was very much out-dated and needed a complete new look for them to compete in the Western market.

SOLUTION
Before moving to any designing, our priority was to bring the branding into the 21st Century. We started by looking at competitors, especially those in the commercial airline business as they’re commonly good for inspiration. Generally, the web and print requirements were very much standard. We kept the design as minimal as possible and wanted Swana’s profile of works to speak for itself. We went with large imagery on print and web and changed the color tones to add an element of luxury to the brand.