Isobar Mexico Mexico City

ABOUT

The first years in a child’s life are the foundation for their development. In Mexico, almost 250 millions children are at risk to fully develop as individuals due to lack of information, since this development is not about nutrition, but also about their mental and emotional abilities.

Given this context, how can we take this message to parents everywhere? We created a story written with everyone’s help. Los Colores de Dani became the first child’s development book that turned donations into words and took this information to families everywhere.
People donated a word from the story through a digital platform and saw the book getting completed in real time until the story was finished.

Once the book was complete, parents and children learned about the importance of a child’s integral development guided by our protagonist Dani.

AWARDS

Circulo de Oro MX - Gold
IAB - Bronce

MADEIT CREDITS

Annual 2020 ShortlistLos Colores de DaniDigital Project featured: on 3rd September 2020 Contributor:

Isobar Mexico has been a Contributor since 25th November 2015.

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Los Colores de Dani

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