Isobar Mexico Mexico City

ABOUT

We realized that the diameter of the most commonly used straw is the same size as honeycomb cells, which means the straw has the perfect size for the most important bee species for pollination to be born: the apis mellifera.
In order to build Last Straw beehives, we collected straws in rivers and fields, sterilized them, and created a design using 100% recyclable materials.

In our design, the aesthetic responds to the functionality. It was inspired by Langstroth Jumbo traditional hives, created to produce honey but also ideal to increase bee population.

Usually, bees build their hives starting with a perimeter. With Last Straw, the perimeter is already done, so they work less and reproduce more quickly.

In the end, we achieved our two principal goals: increase bee population and reduce plastic pollution.

The Last Straw blueprints are available under a Creative Commons license, so anyone can make use of this idea.

Date created: April 2019 2019-04-01T00:00:00+0100
Date published: 25 August 2020 2020-08-25T07:24:57+0100

AWARDS

LIA Award - Gold

MADEIT CREDITS

  • Son de MielClient
  • Adriana GonzálezAccount Director
  • Alma MemijeProject Manager
  • Alonso GamboaSupport Design
  • Alonso MendozaAssistant Producer
  • Annaiz CortésExecutive Producer
  • Arisbel Garay RubiopGroup Director
  • Carlos CruzDirector
  • Carlos ZaldoIde Conceptor
  • Caroline DeanPr & Communications Group Director
  • Cecy CamposIde Conceptor
  • Daniel ValenciArt Director
  • Daniel ValenciaIde Conceptor
  • David ZacaríasGroup Creative Director
  • Diana MartínezProject Manager
  • Edgar GuerreroEditor
  • Enrique ShclebachExecutive Producer
  • Felipe MantillaDigital Designers
  • Fernanda MantillaAccount Manager
  • Francisco HernándezSupport Creative Direction
  • Hanna AinsworthPr & Communications Group Director
  • Herel SánchezWeb Design
  • Isis AbundisIde Conceptor
  • Jorge RussAgency Producer
  • Levi LópezArt Director
  • Luis RibóChief Creative Officer
  • Manuel CaballeroDirector Of Photography
  • Maria Fernanda OcampoSketch Design
  • María JimenezSustainable Designer
  • Mariano CanoPhotographer
  • Mario BerberArt Director
  • Nahum PadillaPhotographer
  • Paola De La Barreda BecerrilChief Officer
  • Pilar BurgosIde Conceptor
  • Raúl VillanuevaAssistant Producer
  • Ricardo TovarProject Manager
  • Rodrigo GuerreroPost Production Coordinator
  • Rodrigo ZúñigaSupport Creative Direction
  • Rosa ViñalsCorporate Communications Manager
  • Samuel GarcilazoAssistant Producer
  • Sonia Calixto FernándezMedia Consultant
  • Stefano BorzatoAssistant Producer
  • Tony SaavedraDigital Production Director
  • Ulises JimenezIde Conceptor
  • Víctor Sánchez PimentelContent Consultant
  • * Ronald NgGlobal Chief Creative Officer
  • * Isobar Mexico
  • * Jorge OrtegaGroup Creative Director
  • * Javier FuentesTech Development Director
Annual 2020 SilverLast StrawProduct / Industrial Project featured: on 3rd September 2020 Contributor:

Isobar Mexico has been a Contributor since 25th November 2015.

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