Islam ElDessouky VP Creative

ABOUT

The Athletes Code is a groundbreaking, legally binding provision embedded in every Powerade athlete sponsorship contract, protecting their right to pause their career and commitments without the risk of losing their sponsorship. To develop this provision, we partnered with athletes, The IOC (Olympics), mental health advocates, and legal experts to craft a protection that truly empowers athletes.
We extended new contracts to all Powerade athletes worldwide to include The Athletes Code.
The Athletes Code is not reversible and will be part of every future Powerade sponsorship contract.

MADEIT CREDITS

  • Aaron SaikiEditor
  • Alice TeruzziCreative Director
  • Amadeo PlazaGroup Strategy Director
  • Andre Santa CruzGroup Creative Director
  • Andrew KellerGlobal Chief Creative Officer
  • Andy WeeksSenior Legal Counsel, Trademarks
  • Anibal CassoChief Strategy Officer
  • Annabelle KaeliAssistant Account Executive
  • Babak KhoshnoudAccount Director
  • Bradford RossVP Global Sports & Entertainment Marketing and P
  • Brian MiseoSenior Account Executive
  • Bronwen LonsdaleExecutive Producer
  • Caio BatistaGroup Creative Director
  • Chris BinnsChief Strategy Officer
  • Claire ConeDirector of Sports Marketing
  • Constanza FloresVice President Global Marketing
  • Daniel DaoSports and Entertainment Marketer and Brand Stra
  • Daniel Dowell - LeeInfluence Executive
  • Darla PricePresident
  • David WeptProducer
  • Dena LenardProducer
  • Drew WarrenManaging Director
  • Erin BuchananSenior Vice President, Consumer PR
  • Erin JacobsonHead of Social
  • Eva LampellAccount Supervisor
  • Farah IdreesProduction Supervisor
  • Francesca Aguilar MussappDirector, Global Sports & Entertainment Partners
  • Francesca FerraciniCreative Director
  • Griet Van Den BrandeManager, Global Sports Sponsorships Rights & Act
  • Gui GlezerSenior Director, Global Brand
  • Hannah MeadowsAssociate Director, Social
  • Holly KitsSenior Marketing Manager
  • Htat Lin HtutDirector of Photography
  • Jake RichardsonDesign Director
  • Jessica KalishSenior Director, Global Content & Channel Strate
  • Juliana RichterGlobal CEO, PR & Influence
  • Kayley KeylockSenior Legal Counsel
  • Kim DuffyManaging Director
  • Laurent EzekialChief Executive Officer
  • Liam ParkerGlobal Brand Marketing Lead
  • Linden WhiteExecutive Group Account Director
  • Manolo ArroyoGlobal Chief Marketing Officer
  • Maruska DukicProducer
  • Matrona FilippouPresident, Global Category - Hydration, Sports,
  • Morgan MillerDirector of Project Management
  • Natalie McAleerAccount Supervisor
  • Nathan JokersGlobal Category Social Lead, HST
  • Nicholas BaddourGlobal Category Lead
  • Robert RobertsVice President, Consumer
  • Ryan BeckerSenior Legal Counsel
  • Sage EastPhotographer
  • Sammie LisbergCommunity Manager
  • Shevon GibbonsIntegrated Marketing Lead
  • Suzanne RaoufGroup Director, Marketing & Business Affairs
  • Tamsin CarterInfluence Account Director
  • Tate SteinlageAssociate Connections Director, Social
  • Thomas HouthhaveSound Designer
  • Tiya FazelbhoyGlobal Marketing Director
  • Tomek KuleszaExecutive Producer
  • Valeria HerzerSenior Director, Global Entertainment & Influenc
  • Weston FongerSound Designer
  • Weston LoweMarketing Manager
  • Witt DeLucaAccount Director
  • * Liz TaylorGlobal CCO
  • * Samira AnsariExecutive Creative Director
  • * D&AD
  • * Guillermo VegaGlobal Executive Creative Officer
  • * Colin LearyDirector, Sports Marketing Lead
  • * Pedro BucherPhotographer
  • * Islam ElDessoukyGlobal Vice President Creative Strategy & Conten
Add yourself to this project
Annual 2026 JudgeAnimation

The Athletes Code

*
*
*
*
*
*
*
*
*
*

Comments
Project tags
SHARE