ABOUT

Client: Scania
Agency: SapientNitro
Deliverable: Multi-platform digital experience
My work: Creative copywriting | Voice and tone
development | Experience journey development

In May 2016 we launched a new multi-platform
digital experience for Scania. The new copy has a
fresh, friendly and premium feel to match the
brand identity of this global top-of-the-range
automotive brand. Created within the Experience
Design Studio.