ABOUT
The brief was to create a campaign for a Healthy University Strategy that would encourage embracing Welsh culture and speaking the Welsh language in and around campus and the local community.
The solution involved a campaign would begin with interactive games at the university Fresher’s Fayre. If the student takes part in our educational game of Interactive Giant Jenga, they will receive a "Might As Well" campaign bag filled with Welsh goodies and an educational card game we invented for students to interact with and learn about Welsh culture. The bag also included a campaign t-shirt and a pamphlet to explain the rules of the card game as well as providing basic Welsh phrases. We also created a traffic light system for the Welsh speaker's logo which would be used to communicate the level of fluency a Welsh speaker has.
This was a live group project that was presented back to our client where we received excellent feedback. The client loved the idea and wanted to take some of the ideas away with him.
Back to "Might As Well" Welsh Culture and Language Campaign project
Yoko Yamamoto
Ballpointpen Illustrator, Ballpointpen Illustrator
Malta
The Mission Control Communications
United Kingdom