ABOUT

The campaign objective was to inspire a new wave of consumers to understand that purchases can have a purpose. The target market: 16-26 year old fashion-forward consumers and communicators, living their lives online. So my solution was to get fashion bloggers involved in the movement that already exists called One for One and create different designs for items that when you buy give something back to some area in the world. The designs are according to the country being benefitted. When the consumer buys that item, they will get a serial number, which they can then input on TOMS' app and microsite and track where the item donated is. Online, consumers can find a blog where the designers and volunteers can post about their experience with the campaign. To help advertise this campaign, print ads and snapchat filters were created, where aspects of the design would be shown, as well as the designer's signature.