ABOUT

We were challenged to pick either Purell, Earth's Best Tendercare Diaper, and Energizer batteries to create a series of three print ads with only original photography. Each had a line we needed to base our art on. After brainstorming concepts for all three, I decided to go with Purell, which had the line "Absolutely pure". I wanted to explore the purest thing we think of, which are children. They are also the prime market for the hand sanitizer brand because when they play in playgrounds and with their friends, they aren't worried about not getting dirty, a problem that can be physically solved by Purell. I took an afternoon to photograph a few kids playing on a barn, where they rolled around in dirt, and played simple hand games. The purity in that moment spoke for itself so the line I chose was simply "for the purest moments." Purell gives you physical purity for the metaphoric purest moments you experience.