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Behind Maria’s voice note to her friend, there is a hidden desperate scream of help we can’t ignore. Following the brand’s efforts to generate awareness on gender violence, Wunderman Buenos Aires and Movistar, a telecommunications company subsidiary of Telefónica Group, created a disruptive voice note: when listened aloud the conversation seems positive and trivial but when the audio is played with the phone close to the ear, another message is heard: one that tells the story of a woman in a violent situation, asking for help.
Shorlisted on Cannes Lions.
El mensaje de María.