Isabel Lloyd-Jones
Freelance Graphic Designer
ABOUT
JLJ Consulting is a London-based consulting firm that delivers solutions to schools and educational institutions who are looking to develop, nurture or enhance engagement with alumni.
The final design is a striking all caps logo which supports both a modern and classic look. The bold monochrome style is complimented by a bright orange to represent the firm's approachable and influential personality.
The hyphen taken from the founder's last name, was a graphic starting point - the simplest way of showing how the firm bridges the gap between forming relationships and unlocking opportunities in education.