ABOUT

Blackbird Business Continuity Group approached me with a brief to design a logo and brand collateral that would capture their vision. The client already had a clear idea of direction: the logo should be centred around a blackbird, reflecting the qualities of alertness and adaptability. These traits mirror the organisation’s ethos, being constantly aware of its environment, anticipating change, and responding with decisive action.

For the colour scheme, the client requested something premium and sophisticated. To achieve this, I developed a palette based on varying shades of green, creating depth and consistency across applications. To complement the greens, black was introduced as a versatile neutral that pairs effectively with any colour, providing balance and flexibility.

From a psychological perspective, green is strongly associated with security, stability, and growth, qualities that align closely with the brand’s values. By using green as the dominant colour, the identity feels trustworthy, resilient, and adaptable across all touchpoints.

The company values, vigilance, adaptability, and resilience, were at the centre of the design process, but the word that stood out most was 'protect'. This led to using a shield in the logo, as a shield is a strong and simple symbol of safety and reliability.

The blackbird itself also plays an important role. Its pose was carefully chosen to look alert and watchful, showing the company’s commitment to vigilance. By bringing together the shield and the blackbird, the design reflects both protection and awareness. The result is a logo that clearly represents the company’s mission: keeping important services safe and secure.