Iryna's work

Senior performance marketing professional with 14+ years of experience driving
customer acquisition and revenue growth across global markets. I lead data-driven
paid media strategies across Google, Meta, LinkedIn, and emerging channels,
combining deep channel expertise with experimentation, CRO, and advanced
attribution.
I have built and managed high-performing teams, scaled multi-million-pound budgets,
and partnered with leadership to align marketing investment with commercial
objectives. My focus is on delivering sustainable growth through efficiency,
innovation, and rigorous performance measurement.