ABOUT

I worked with the super talented team at Irresistible Studios to produce motion graphics and a bespoke 3D typography treatment for Hellmann's commercial ran during the UEFA Women's Football tournament. Working closely with the director Amy Becker-Burnett and the creative team I had to design a VAR version for the graphics in the Hellmans' control room. The main direction was for it to be fun, not corporate and easy to notice and realise what it's meant to do. The 3D mayo text for the main call outs, was the chosen direction and after many tests and trials it was rolled out across UK, Spanish and German versions of the advert.