ABOUT

LAUNCHING THE GALAXY S7 TO A MILLENNIAL AUDIENCE.

Smartphone launches have become a bit predictable, so for Samsung’s launch of the Galaxy S7, we did the unexpected. By partnering with progressive label Universal Music and tech-obsessed, pop trio Years & Years, we created a first-of-its-kind virtual reality music experience.

To cover the band’s sold out European tour, we live streamed a unique tour preview for fans who missed out on tickets. Content launched on the Oculus Store and in 360-video a week later, allowing fans to relive the show through Samsung owned channels.

RESULTS
- Over 55K App downloads on Oculus Store
- 45 media attendees from across Europe
- 200 pieces of media coverage
- 94% social conversations from under 30s
- 90% coverage in lifestyle media/influencers
- Pre-order sales 2.5x greater than any other previous Galaxy devices in Europe
- 200% uplift in pre-orders for the Galaxy S7 and S7 Edge