ABOUT

USING EMOTIVE STORYTELLING TO CAPTURE ATTENTION.

Wickes and iris are on a mission to share the ‘magic of home improvement’. ‘Wickes Stories’ is the latest installment of the ‘Let’s do it Right’ campaign, aimed at those wanting a professional finish – not just for profit, but to improve their homes for the people they love and live with.

In December 2015 we launched a competition across Wickes’s social channels asking people to share their home improvement stories for the chance to win a £500 Wickes voucher and star in the new campaign. Our winners and their ‘labour of love’ stories feature on TV, video-on-demand, social, radio and press channels.

RESULTS
- 12% increase year on year in media ROI on Core TV
- Best sales weekend ever - Easter 2016