ABOUT

Scuderia Ferrari’s connection to Formula One is well known. Shell’s connection to Ferrari isn’t. As the most innovative technical lab partnership in F1, we wanted to highlight Shell’s integral role.

For the first time, we let people inside the legendary Ferrari pit garage. Motorsport enthusiasts, Ferrari fans and F1 lovers can explore every room, including the exclusive Shell Track Lab – a self-contained laboratory flown to every race.

Our 360 mobile-first immersion with interactive hotspots let people race into the heart of the operation, and see how Shell makes Ferrari tick.

- 1M+ visitors in first three months (over two thirds on mobile or tablet) 250% more than Ferrari's own site
- 51M impressions on social media
- 2 times FWA winner - mobile site and website of the day
- 35% increase in brand preference
- PP increase in perception of Shell's products as technically advanced