ABOUT
The nature of depression can discourage people from talking about their illness, cutting them off from help. Yet research showed us that 69% of helpline callers found that talking to someone enabled them to cope better and feel supported, less anxious, and more in control.
To tackle this issue, we devised #LetMeTalk - an integrated campaign for mental health helpline charity SANE, encouraging those struggling with depression to find their voice and call for help.
We created a haunting 60-sec film, shot by up-and-coming director YounessBenali, and for the stills enlisted the help of British photographer Rankin; both portraying a man being silenced by an intruder, a metaphor for his depression.
On Twitter we recruited celebrities such as Stephen Fry and Ruby Wax to participate in a mass ‘day of silence’ - only posting the typing icon on that day. After 24 hours they revealed the reason for their silence. While on Instagram influencers were encouraged to post images of themselves with a stranger’s hand across their face, subsequently sharing the film with their followers.
The campaign ran nationwide across film (online and cinema), OOH and social.
RESULTS:
- Calls to SANE increased by 37%
Back to #LetMeTalk project
Sandra Klein
Freelance Graphic Designer
Greece
Mojtaba Yaghoobi
3d visualizer, Freelancer
Iran
Antonino Lupo
Content Manager, Battenhall
United Kingdom
Linda Evans
Graphic Designer
United Kingdom
Cheryl Cheong
Account Director, Iris Worldwide
Singapore
Owen Blacker
Technical lead, iris
United Kingdom
Sophie Harricks
Global Agency Director
United Kingdom
Lee Stuart Shepherd
Senior Creative Designer
United Kingdom