ABOUT

LAUNCHING A SELL OUT TRAINER WITH NFL STAR JJ WATT.

But after a season that culminated with an injury, it became clear that JJ’s off season wouldn’t be about going after what’s next on his agenda – it would be about getting back to square one.

JJ’s hunt for a comeback would begin right in time with the release of his new platform in collaboration with Reebok - Hunt Greatness - giving iris Atlanta the opportunity to develop a campaign around Watt that went beyond just a reflection of his tireless effort and commitment.

Instead, the story became one of redemption: an incredible athlete, faced with a serious injury, fighting his way back to greatness – no matter how he defines it for that day - while inspiring others to do the same.
The campaign went live across TV, digital, social and retail.

RESULTS
- The signature shoe sold out online in 1 day