Iris
London
ABOUT
Iris has released a series of three films for adidas Football to kick off the World Cup, telling the personal stories of adidas’ star players as they journey to Russia this summer. Each is tagged ‘Here to Create’ and shows the power of creativity that can inspire others. The films look at adidas-sponsored players and teams through a personal lens; Gabriel Jesus’ story focuses on the change that has occurred in his life since the last World Cup, when he was painting the streets of his local favela in support of the Brazilian team – now those streets are painted for him.