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Despite an independent taste test proving that Pizza Hut Delivery’s pizzas taste better, people across the country were still defaulting to Domino’s when ordering pizza.

Enter ‘Deal Jacker’. An AR app that can spot any Domino’s offer and transform them into even greater Pizza Hut Delivery deals, conceptualised, created and delivered by a team of Iris’ innovation experts.

Pizza lovers can use their phone’s camera to scan over Domino’s deals, the AR technology will then replace those Domino’s offers with better value, better tasting deals from Pizza Hut Delivery. Easy as pizza pie! And, if by some cheesy twist of fate, the app can’t recognize a deal, Pizza Hut Delivery will give customers an epic 50% off when they spend just £20 on pizzas.

Reinforcing the ‘Now That’s Delivering’ brand platform, the App has helped us strengthen Pizza Hut’s commitment to overdelivering in everything it does for its customers.

MADEIT CREDITS

  • Pizza Hut Delivery UKClient
Project featured: on 16th April 2019 Contributor:

Iris has been a Contributor since 19th January 2017.

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