ABOUT

CELEBRATING 50 YEARS OF BRITISH SHOPPING WITH BARCLAYCARD’S 50TH ANNIVERSARY.

In 2016, Barclaycard celebrates its 50th birthday. To mark the occasion we created a 60’ TVC that avoids all the usual clichés and instead celebrates that great British pastime, shopping.

The film identifies the different tribes that shoppers and shopkeepers belong to, reaching out to Barclaycard’s key audiences. Bargain hunter? Patient partner? Heroic helper? Proud proprietor? Whoever you are, the celebrations start here.

RESULTS
- 645M+ equivalent impacts and 10K spots
- 53% ad recognition (15% over industry benchmark)
- 80% consumer branding score (21% over industry benchmark)