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Starbucks is all about uplifting the everyday, and as 2020 has been a year filled with uncertainty, the public need a lift now more than ever. Once you add unpredictable COVID-19 restrictions into the mix, an unsettling question mark looms over festive events and traditions. But there is one festive tradition that can be counted upon to kick start the holiday spirit – Starbucks’ Red Cups.

Iris worked with Starbucks to create the integrated campaign, ‘Carry the Merry’. The campaign invites everyone to carry a tiny spark of festive joy into their day with Red Cups acting as little beacons of much needed positivity.