Iris London


The ‘Boss Everyone’ hit of adidas’s #BeTheDifference campaign centered on the launch of the revolutionary, new laceless ACE 16+ PURECONTROL boot.

We ignited and fuelled online debate with a series of short films, all playing on the attitude of ‘Boss Everyone’ – you can’t stand out whilst hanging back – take control of the game by showing your opponents who’s the biggest BOSS.
Each film upped the ante with increasing levels of ‘BOSS-NESS’, featuring some of football’s biggest stars and social influencers including Oscar, Dele Alli and Mesut Özil.

The response to the films has been overwhelming, generating massive social conversation and surpassing best performance metrics on adidas channels. The campaign runs alongside a large-scale consumer activation.

- 15M social interactions
- 3M+ new Instagram followers
- 150M+ video views with zero media spend
- 3 months of stock sold in 7 days

Date created: April 2015 2015-04-01T00:00:00+0100
Date published: 17 January 2017 2017-01-17T17:06:26+0000


Campaign BIG Award - Silver
Drum Dream


Annual 2017 WinnerBoss EveryoneAdvertising: Digital Annual 2017 WinnerBoss EveryoneDigital Annual 2017 WinnerBoss EveryoneIntegrated Pro member:

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Iris has been a Contributor since 19th January 2017.

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Boss Everyone

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