ABOUT

49 years ago, the world held their breath as Neil Armstrong stepped on the Moon. It was hailed as “giant leap for mankind.” In reality, only 12 astronauts have ever set foot on the Moon. 

In partnership with Oscar winning creative studio Framestore and engineering experts Mannetron, and in collaboration with NASA and the team at NASA’s Johnson Space Centre, we set out on a two-year mission in the spirit of Samsung’s brand promise ‘Do what you can’t'; aiming to push the limits of what a Samsung phone can do and open the Moon to all. 

Introducing ‘A Moon For all Mankind’ (AMFAM), the world’s first 4D lunar gravity virtual reality (VR) experience. Using the Samsung Galaxy S9+ and Samsung Gear VR powered by Oculus, users can now immerse themselves in a visual and physical VR experience that accurately recreates a Moon mission, giving them the opportunity to experience what lunar gravity is really like.  

After launching under embargo at the 2018 Winter Olympics and Mobile World Congress, July saw us launch the experience to the public at Samsung’s flagship 837 store, in New York City. 

RESULTS:
- 152.1M Social Media impressions
- 27,000 people reached at Mobile World Congress
- Sold Out every day at MWC & WO
- Slots filled on average in under 30 mins
- 578 engagements & 1.8K device interactions at 837
- Winner at LIA, Experience Design & Tech & Epica Awards
- Featured as a headline piece on BBC Click