Why Wickes won an Annual Award in 2018

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Asked what was unique about Iris’ Annual-winning work for UK home improvement retailer Wickes last year, creative director Simon Mannion says it was its humorous nature which set it apart.

“It offered a different way of talking to the audience about sun cream and I guess that’s why it stood out,” explains Mannion. “When you look at a lot of worthy causes for social good, they can be quite serious in their tone and why it maybe stood apart from other ideas was its use of humour as a


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