Ire Somuyiwa
Head of Digital
ABOUT
Executed a music video for an a-list afrobeats artiste for his first release as a new signee under the Marlian Music record label. The young Nigerian artiste, Lyta, wanted a video inspired by his favourite KPOP bands. We drew up a storyboard and executed the production using a lot of VFX and elements of hyperreality. I casted, booked locations, hired set builders and sourced stylist and props. The video was well received and has over 1.5 million views on YouTube alone.
