About me
Irene Ashu is a Director, Choreographer, and Creative Director/Producer. Since moving to Los Angeles in 2015, Irene has worked with an array of artist such as SZA, Lady Donli, P!NK, Superfruit, Nicki Minaj, Jennifer Hudson, David Guetta, Afrojack, DJ Carnage, WIZKID, Fanny Neguesha, AlunaGeorge, Chris Brown, Big Sean, Jeremih, SHIN, Carrie Underwood, Little Mix, Beba Rexha, MAJOR LAZER, and more. Most recently Ashu directed, wrote, and casted Serena Williams most recent commercial campaign "S... is For Story". Ashu most recent pilot "Hamsters Manifesto" was just picked up by indie musee SCA. The 8 episode series is expected to be released fall 2019.
Beyond The Present:
Ashu has worked as a director, choreographer, and producer for notable brands such as Apple (XQ Super School Special), Sony, Google, Android, LG, Toyota "Style Never Goes Out Of Style", Irvine Auto Center, Coolhaus Ice Cream, Under Armour, Hollister "Carpe Now", and The Late Late Show With James Corden.
From studying in Tokyo To Rio To Paris, Irene has developed a notable style of commercial/TV/ Film direction & music video direction/choreography. As a creative director Irene has designed concepts and directed videos for companies such as R.SHEMISTE, Museum Of Neon Art, Sadie Jane, and PUMA. A career highlight was when Irene had the privilege of performing with P!NK for her Michael Jackson Video Vanguard performance on MTV. It was a monumental moment as choreographer and movement director.
Ashu has studied and work with many directors including Hannah Lux Davis, Colin Tilley, Georgia Hudson, Hamish Hamilton, Raj Kapoor, Daniel Czerni, Tony Testa, The Golden Boyz, Olivier Cassamayou, Marc Klasfeld, Cleon Arrey, I COULD NEVER BE A DANCER, Jesse Orrall, Andreas Nilsson, Ken Whittingham, Dave Free, SZA, Pete Ireland, Jimmy Marble, Vallee Duhamel, Karis Zariffa, Sing J. Lee, and Jake Wilson.
Beyond Her Work,
Irene is Cameroonian activist and the owner of Dance For A Cause. Dance For A Cause is non-profit that gives underprivileged children & teens the opportunity to learn about jobs like directing, choreographing, producing, and more. Cameroon is heavily male dominated industry and Ashu hopes to open doors for more women (Non-Binary & Binary) that want to pursue careers in art. Ashu hopes to continue on her current path and eventually direct a feature film. Irene is currently based in Los Angeles & Paris, France.