Ique Zaidan Senior Graphic Designer

ABOUT

A German herbal amaro, equal parts sweet and bitter, in the spirit of Jägermeister. The label's typography turns the name itself into a sonic experience: FRANZBITTER arcs across the label, expanding letter by letter like a vocal crescendo. You can almost hear the word being spoken in German, building toward that final R.
The illustration leans into a Kraftwerk / space-age imaginary: a collaged female portrait encircled by geometric orbits in gold, terracotta, and black, like a retrofuturist cosmic diagram. A dotted background and gold-foiled leaves ground the piece in a botanical liqueur tradition, while the amber glass and terracotta-black-gold palette give the whole thing weight and sophistication.

MADEIT CREDITS

  • San Basile DistilleryClient
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