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A visual campaign concept created for Monkey Shoulder, exploring the brand’s playful, rebellious character through a combination of product photography and bold graphic storytelling. The aim was to move beyond traditional whisky advertising and create imagery with a distinctive contemporary feel.
I developed a series of vibrant compositions combining the Monkey Shoulder bottle with illustrated and graphic elements, dramatic lighting, textured environments and strong visual narratives. Each image was designed to feel like a frame from a larger advertising campaign, while keeping the bottle and brand identity at the centre of the story.
The resulting series blends photography, illustration and art direction to create distinctive campaign imagery that reflects Monkey Shoulder’s unconventional personality and gives the product a more energetic, contemporary visual language.