ABOUT

The challenge:
Covid19 catapulted pharmaceutical companies into the spotlight. For merging companies Novasep and PharmaZell, there was an opportunity to form a new API business (Active Pharmaceutical Ingredients) with a unique focus. One that articulated their essential role in the pharma lifecycle and connected with the big industry players with whom they partner.


The shift:
The name was inspired by the ‘exploratory spirit’ shared by both companies. The ‘a’ symbol is formed by a series of geometric shapes representing the essential ingredients Axplora supply to the industry, as well as their adaptable approach to collaboration.

The idea of arrangement was a central theme – showcasing the flexibiltiy in which Axplora partner with clients and finding new pathways through critical challenges. This ability to evolve around their clients’ needs inspired a flexible graphic system built from the components of the logo creating patterns and windows for content and ensuring that the vast amounts of launch communications were easy to create and maximising brand recognition of the identity.

The outcome was an agile brand system built for online and offline channels and marking Axplora out as a new leading industry voice.