ABOUT

The challenge:
Aviva’s transformed brand identity put real people and human stories front and centre. But how to apply that to annual reporting? Our mission was to leverage this compelling new brand to reinforce a powerful market position.

The 2023 integrated reporting suite marked the first external-facing marketing document to feature Aviva’s newly refreshed brand.

The shift:
Our immediate insight was that sustainability was integral to their business, so why offer a separate report? Moving to a fully integrated report suite with modern navigation and people-led features and photography, we created a report that was accessible, informative and inspiring. Solidifying Aviva’s position as the UK’s leading diversified insurer.

The suite’s launch was met with exceptional reception, evidenced by nearly 3,000 downloads within the first month. This positive response underscored the effectiveness of the brand’s evolution and the strategic communication of its commitment to stakeholders.