ABOUT

The challenge:
Halma is a global group providing innovative life-saving tech products and services to healthcare. Purpose led their strategy: to grow a safer, cleaner, healthier future for everyone, every day. Now it needed to be at the heart of all their reporting.

The shift:
Our approach was to look at how Halma’s purpose manifests in the strategic direction and day-to-day activities – what it means to the business in practice - and bring that sharply into focus across the report.

In a first of its kind for a FTSE 100 annual report, a new leadership statement from Jennifer Ward, Group Talent, Culture and Communications Director, was introduced to explain why purpose, culture and talent are fundamental to Halma’s success.

Halma’s strategic framework, its Sustainable Growth Model was also refined to better articulate how purpose drives every strategic and operational decision the business makes. The takeout for stakeholders was clear, not only is purpose at the heart of Halma, but it’s a commitment that has positioned them to take advantage of the market opportunities ahead.