ABOUT

The challenge:
How do you bring emotion to technical innovation? Diaverum is one of the world’s largest providers of renal care. As leaders in the industry, they wanted to find a voice that championed the patient experience.

The shift:
When your business is ‘life-saving technology’, the temptation can be to focus on the ‘technology’ part and lose sight of the ‘life’. Diaverum had a truly patient focused approach. Our insight was that this needed to lead a new brand and tone across every touchpoint.

Representing and empowering patients and patient voices was central to our creative approach. To get away from the ubiquitous stock imagery of healthcare communication, we developed a striking people-led illustration style that allowed us to evoke humanity, compassion and care. The identity helped spark new conversations around patient empowerment and elevated their voice in the industry.