ABOUT

The challenge:
How do you make a vision tangible? With a new CEO and an ambitious strategic transformation underway, Capital Markets Day was a critical opportunity for Rolls-Royce to update the market on progress and share an exciting vision of the future.

The shift:
Capital Markets Day was a massive opportunity to showcase a transformed and energised company by creating cohesion across all CMD activity. We began by creating an event identity as the single unifying expression of the many moving parts and diverse voices and expertise within Rolls Royce. Building the identity on the pillars of the strategy helped to clarify the new divisional structure and ensure all content was designed specifically to tell the investment story.

A major expo style event delivered media rich presentations with heavy use of film brought a remarkable programme of change to life, while breakout areas used interactivity and opportunities to ‘meet the experts’ making the change happen.

Attendees could have no doubt that major change had begun at Rolls Royce, leaving with a strong sense of clarity on their vision and more importantly confidence in their future.