ABOUT

The challenge:
The launch of Domino’s first sustainability report was an opportunity to showcase progress against their ‘Connect the Dots’ strategy. They wanted to share their sustainability story in a way that reflected their bold brand personality and resonated with all key stakeholders: investors, franchise-partners, customers and colleagues.


The shift:
On finding a real sense of passion for sustainability running throughout the business, our insight was to make these personal commitments the spine of the report. With an employee focus throughout, each section was introduced with punchy Q&As, spotlighting key leaders and their ambitions. Fun, eye-catching imagery was used to showcase Domino’s customers and people, while an informative animation supported the report’s launch on social media channels.

As a first report, this signalled a step change to their priority stakeholders and set an enthusiastic and committed tone for the future.