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A super-powered metaphor aligning the acceleration of Ronaldo & Formula 1.

The flat-out screaming Formula 1 engine blows the car apart in a moment of axonometric beauty, reconstructing elegantly as the innovative Mercurial speed system boot components.

Released across digital and retail. 6m hits on YouTube in the first week.

Credits:
Nike Art Director: David Chen
Director: Julian Gibbs
Post-production: Intro
Lead 3D Animator: Alex Pastor

MADEIT CREDITS

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