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Inspired by the Hollywood 50’s theater new look of Billie Eilish album, this film features a coterie of her fans gathered in an old abandoned theater to play her new single, Happier Than Ever, on Beat Saber. As the rock ballad builds throughout, the fans strap on their Quest 2 to immerse themselves in the dazzling virtual world of Billie Eilish on Beat Saber, providing a graceful synchronized group choreography in the physical space and leave no beat unslashed. The spot is ultimately an invitation to all Billie’s fans to experience her music in a whole new way. OUTCOMES The goal of the campaign was to reach Billie Eilish fans (young women 18-24) and inspire them to experience Billie’s music in a new, kinetic music venue on Beat Saber. At launch (9.21.21), the Billie Eilish music pack on the Meta Quest Platform had the highest first day sales of any music pack. And the pack’s first day purchase rate for female Quest owners (our core 18-24 Billie Eilish fan audience) who were new to Beat Saber was nearly twice that of male owners. To drive home our message and further mobilize Billie fans to experience her music in Beat Saber, we hosted Billie’s Gov Ball set and premiered it in Horizon Venues (Meta Quest’s first party VR music venue). Of those who attended the concert and were existing Beat Saber players, over 40% purchased the Billie Eilish music pack!