ABOUT

UNITING GAMECHANGERS
FOR TOMORROW'S ENGINEERING CHALLENGES

In today’s interconnected world, tackling the global challenges of how humanity is housed, connected, powered and protected requires not just skill, but radical collaboration. It calls for the brightest minds to come together, pool expertise, and innovate like never before.

This was the ethos that SNC-Lavalin, a global engineering leader, began to realise through a transformation of their business.

And these changes had left their old brand behind.

THE LEGACY AND THE CHALLENGE
SNC-Lavalin have been at the forefront of creating iconic infrastructures in 160 countries, including developing designs for London’s Crossrail central section and the design and construction of Dubai’s Burj Al-Arab.

With a workforce of over 36,000 and its roots in Montreal, the company boasts a legacy spanning over a century. Yet, it faced numerous challenges including a fragmented experience for its clients due to its multiple sub-brands, including Atkins, and Faithful+Gould.

In a world that demands constant reinvention, merely having game-changing thinkers isn’t enough. Their brilliance must come together, aligning in purpose and action. This isn’t about solitary pioneers, but about maximizing the impact of the collective. This became the driving force behind the new brand idea: gamechangers welcome.

From this, AtkinsRéalis was born, bridging the capabilities of 36,000 individuals and extending a warm invitation to vital partners. “AtkinsRéalis” retains the heritage and equity of the ‘Atkins’ brand while balancing it to include the French-Quebecois heritage of SNC-Lavalin. Inspired by ‘Montreal’ and Canada (aurora borealis) Réalis is the spelling and meaning of “réalise” (to make happen) in French, aligning perfectly with the brand’s proactive approach. This gave rise to a name that was acknowledging heritage, while simultaneously setting the stage for the future which is grounded in realism, practicality and making things happen with energy.

CREATIVE IDEA: ENERGY IN THE ROOM
When brilliant people come together, you can feel the chemistry in the room. Bouncing ideas off one another and making more of an impact than they could ever do alone. The identity centres around brilliance — everything from typefaces, colour palette and the monogram have been inspired by the idea of collaborative energy and the impact it can make.

MORE THAN JUST A REBRAND
By uniting under one name, AtkinsRéalis now embodies the collaborative spirit of the business; standing for a future where anything is possible through the power of collective brilliance. And with an expression built upon the energy that sparks, it has an identity that stands out; acting as a beacon for actionable, game-changing impact.

In September 2023, the new name and new brand was launched and rolled out globally — from guidelines to templates, vehicle liveries to office interiors and websites to signage.

It is uniting thousands of employees under a single global brand and instilling pride, signalling to the world they are a transformed company with a clear, and compelling strategic vision.

OVER 18 MONTHS IN THE MAKING
6 continents
50+ countries
36,000+ employees
3 launch films
2 bespoke typefaces
1 coded artwork tool
1 new name
1 united brand