ABOUT

We work with Intermarketing Agency to run creative Digital PR campaigns with the aim of improving our organic visibility.

For this particular campaign, we worked with an external company to create a survey around 'boss' bugbears'. We wanted to find out what employee traits bosses in the UK hate and what traits they look for in an employee.

We ran the survey with 500 bosses, discovering what their biggest bugbears with employees are. Intermarketing then went through the data and picked out the biggest headlines and the most interesting statistics.

Finally, we worked together to transform this data into a blog post and infographic which now sits on our website.

With the help of Intermarketing's Digital PR team, we gained over 25 pieces of live coverage; including coverage from Marie Claire, Mirror, The London Economic, Yorkshire Post and Express. Plus, some brilliant social media interaction, with everyone's favourite dragon Theo Paphitis sharing the story over his LinkedIn.