ABOUT

Through extensive youth research we found that Gen Z teens were universally confused and overwhelmed by the world of sex. Especially first-time sex.
Durex wanted to create a genuinely useful sex education resource for its next generation of consumers. So, we created "Find Your Way" - an inclusive Sex Education series that champions authentic advice from real teens as they embark on their own journeys to discover new things about sex, sexuality, gender, STIs and porn.

The campaign follows Mannie, Megan and Jevon - "the sexplorers" - as they share different experiences of people, places, experts and revelations, discovering the answers to all of their questions about sex, sexuality and sexual health.
We created a suite of beautifully animated films to bring to life their deeper, more intimate thoughts, allowing our audience to connect with them even further. The campaign ran across YouTube, Instagram and the freshly created Durex UK TikTok channel. All content was served organically due to limitations around advertising to a younger audience.

532Kreach; no paid media.