ABOUT

New Product Development & Market Launch Strategy
ABM Italia originally a flexible plastic OEM for large single brand retail was a new player
in the european market. The manufacturer wanted a unique product that it could push
in the market as its flagship offering. Through this product it wanted to communicate its
presence in the sector as a high value offering. As the assigned team lead for this
project handled end to end phases right from market research, trend mapping, product
development to the market launch in detail.