innocent drinks’ wanted to remind the nation of the way things were before the lockdown in the brand’s distinctive witty and cheeky way. So when they spotted Ocean Outdoor's Crucial Creative Competition, they saw a chance to put something a bit weird and silly on massive billboards all over the country.
Coming out on top in Ocean Outdoor’s £1 million Crucial Creative Competition, innocent drinks were able to beat 100+ entries to the main prize of £500,000 advertising spend across the UK.
Their tongue in cheek campaign is aimed at reminding people of the things they’ve missed - or not - over the past few months be it wearing a suit, going outside in the sun, shopping centres, traffic jams or, of course, popping out of the office to get a smoothie. Created by innocent in-house, the campaign is running across premium Ocean screens in 10 UK cities.
A great example of “human” marketing, bringing a smile to people’s faces at a time when we are all looking for some light relief.