Innocent London

ABOUT

After launching the new innocent dairy-free range to the market, the next big challenge was to tell people about it. I developed the integrated ATL campaign including the TV commercial. Coming up with campaign concepts and executing them from start to finish is very satisfying for me.

Photographer credit​: Chelsea Bloxsome
Animation credit​: Jamie Wood
Copy credit​: Anna Clare

MADEIT CREDITS

Who pooled - innocent dairy free