Innocent London


Working on new product development is always really exciting and creating innocent's
coconut water was no exception. I developed the new packaging from concept to the final print production. We went into research twice with multiple pack designs and stimulus to make sure we fully harnessed the consumer insights and delivered the best product.

I also created all the ATL campaign from concept to final artwork, including a digital motion 48 sheets. Within the integrated campaign I also created all the artwork for a pop-up coconut water bar and all of our social posts that I shot myself.

Date created: March 2016 2016-03-01T00:00:00+0000
Date published: 11 January 2019 2019-01-11T09:01:02+0000
Project featured: on 11th January 2019 Pro member:

Pro accounts have added benefits for Creativepool members. To get your Pro account go here.


Innocent has been a Contributor since 25th November 2015.

Invite x3

innocent coconut water