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Golf is experiencing a new beginning, with new players and more diverse communities than ever before. At Genesis, we don’t just sponsor the game — we help shape it. By bringing our distinctive hospitality to golf, we’re welcoming you to a new club built on the idea that hospitality meets the full range of human emotion. Our new TV spot, Trees, follows a golfer through the highs and lows of the game, leading to a well-earned drive after a long walk. It’s more than an ad; it reflects our belief that luxury should feel human for everyone who loves the game.