Anoop Randerwala Head of Design

ABOUT

Smokescreen is an intervention campaign targeting 11 to 15 year olds with the aim of reducing the uptake of cigarette smoking. The creative approach was “San Andreas meets Goodfellas” - a mafia style theme - to engage young people and expose the corrupt tobacco industry. We printed it on newsprint to give it a more grainy and urban feel.

AWARDS

Cream Award

MADEIT CREDITS

  • NHS EnglndClient
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