Anoop Randerwala Head of Design


Quit Because needed a communication vehicle to inform young people about the effect smoking has on their lungs. We designed and printed a highly visual and informative activity book that expressed real life smoking stories through pop-up pages, 3D images and comic book style cartoons. All of these interactive aspects aim to encourage young people to make their own educated choices about tobacco use. Five thousand ‘Inhale This!’ activity books have been distributed in London and provided free of charge in schools. We can breathe a little easier now... but there is still more work to be done.

Who pooled - Quit Because